Homelessness is an issue that often gets ignored during the summer months. This Mayor of London campaign aimed to raise awareness of the issue during the summer, through the launch of a new rapid response initiative. This allows members of the public to refer people sleeping rough to Streetlink, who's outreach workers help to connect them to local support services as quickly as possible. The campaign was run across the transport network and on social media and digital platforms under the headline 'Whatever the weather, homeless people deserve better'. Posters were printed using Pantone neons for extra standout in a visually busy setting.